Beatrice Clarke- L'Oréal makeup Genuis/ Ch 5: Global Marketing


 7/30/2024

 

Chapter 5: developing Global vision

 

L’oreal Makeup Genius app has become popular among Chinese consumers, gaining millions of downloads shortly after its launch in 2014. The app played a significant role in driving demand for L’Oréal in the Chinese market. With today's growing selfie culture, Makeup Genius has become lucrative in one of its many global companies.

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