Beatrice Clarke- L'Oréal makeup Genuis/ ch one: overview of marketing

 Mission statement is "offering all women worldwide the best cosmetics.

 

In 2014, French cosmetic company L'Oreal launched Makeup Genius, which uses augmented reality technology to allow users to "virtually" apply L'Oreal makeup to a digital image of themselves. This enables users to see how different shades would look on them.