Beatrice Clarke- L'Oréal makeup Genuis / Ch 15: retailing

 

8/3/2024

 

 

Ch 15: retailing: how is make genus retailed instore and why

 

L’oreal Makeup Genius has in-store terminals at Sephora and Ulta Beauty, where shoppers can experiment with the app. Also, stores offer beauty advisers on hand to help clients navigate the app with personalized recommendations. These efforts bridge the gap between physical and digital shopping.