Beatrice Clarke- L'Oréal makeup genius/ ch 18: personal selling part two

 

 

 The L'Oréal Makeup Genius app, which became popular among Chinese consumers,

1.        Launch and Download: L'Oréal introduced the Makeup Genius app in 2014. Users download it to their smartphones.

2.        Augmented Reality Try-On: The app uses augmented reality technology. Users can virtually apply L'Oréal makeup products to a digital image of themselves. This helps them visualize how different shades and mixes would look on their skin.

3.        Product Selection: Once users decide on a product, the app directs them to online marketplaces to complete the purchase.

4.        Personalization: The app recommends products based on users' needs and personalities. It collects user data to offer a personalized shopping experience, suggesting items that match their tastes and alerting them about new product launches.

5.        Addressing Online Shopping Challenges: The app addresses a common issue with online makeup shopping—Chinese consumers are hesitant to buy cosmetics online because they can't try them on as they would in physical stores. Makeup Genius bridges this gap by allowing virtual try-ons.

 

 

In conclusion, L'Oréal Makeup Genius combines technology, personalization, and convenience to empower digital consumers in their makeup-purchasing journey.