Beatrice Clarke-Lorel make up genius/ Part two ch six: consumer decision making

 Unlike most virtual beauty brands, which can only render colors onto a pre-uploaded static image, Makeup Genius uses high-quality facial mapping algorithms that allow women to try on eyeliners, lip colors, and blush with different looks in real time. I also visited several different virtual beauty apps from brands like Revlon Sephora and made attempts to try on makeup from their app; needless to say, Sephora was the most challenging because not only do you need to set up an account to try the virtual try on, the VR makeup portion of the site is challenging to locate as a consumer will make you feel somewhat irritated. Revlon, which is L'orel's competitor in virtual makeup, uses a selfie similar to that of L'orel. However, the picture is not as accurate and sharply colored as L'ore Makeup Genius. These are the selfies I used so you can see the difference:

    

 Without loreal, makeup Genius app

 the competitors Revlon virtual makeup app

 L'orel makeup genius virtual lip color. Ravishing red is the color.

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