Beatrice Clarke ch 2: Lorel' makeup Genius/Strategic planning for competitive advantage

  

swot analysis

1.     Strengths: In 2004, Makeup Genius was one of the first makeup companies to introduce a digital device that enhanced the beauty market

 

2.     Weaknesses: Makeup Genius's current limitation to portable devices is a challenge for potential users outside of the US. However, a computer-compatible version could unlock a new market.

3.     Opportunities:  because of the convenience of the app and the data analysis, this can be helpful not only in stores

4.     Threats: It can lose novelty, and the face recognition data can be used maliciously.