Beatrice Clarke-Lorel makeup Genuis/ Chapter 4: the marketing environment
7/29/2024
The L’oreal Makeup Genius app targets tech-savvy women
excited about everything related to beauty on the go. Makeup Genius is
inclusive of all genders, colors, and races who value convenience and a personalized
experience. This includes social media creators and selfie enthusiasts who
spend most of their time online.
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