Beatrice Clarke- L'Oréal makeup beauty genius/ Ch 08: segmenting and target markets part two

 1.      Young Singles: Individuals in this stage often experiment with their looks. The Makeup Genius app allows them to try out different makeup styles virtually, helping them find their style without the commitment of purchasing multiple products.

2.      Newly Married Couples: As couples start their lives together, they might attend more social events. The app can help them prepare for these occasions by experimenting with different makeup looks, ensuring they look their best.

3.      Full Nest I (Families with Young Children): Parents with young children often find themselves with less time for personal care. The app offers a quick and convenient way to try on makeup virtually, saving them precious time and effort while still allowing them to look polished.

4.      Full Nest II (Families with Older Children): With older children, parents might have more time to focus on their care. The app can be fun for parents and children to explore makeup together, fostering bonding moments.

5.      Empty Nest: As children leave home, individuals might have more time and resources to invest in themselves. The app can help them rediscover their style and experiment with new looks, keeping them engaged and confident.

6.      Retirement: Even in retirement, individuals might want to maintain their appearance for social activities. The app provides an easy way to try new makeup trends and products, ensuring they stay stylish and feel good about themselves.

By catering to the unique needs and preferences at each stage of the family life cycle, L’Oréal’s Makeup Genius app offers a versatile and valuable tool for users of all ages.