Beatrice Clarke-L'Oréal make up genius/ pt2: products concepts

Fueled by the vision of a young chemist, Eugène Schueller, L’Oréal embarked on its journey with a revolutionary hair dye in 1909. Schueller’s unwavering commitment to research and innovation laid the foundation for the company’s remarkable growth. 

“Beauty for All” is the cornerstone of L’Oréal’s philosophy, reflecting its dedication to inclusivity and accessibility. The company boasts an impressive portfolio of over 500 brands, ranging from luxury labels like Lancôme and Giorgio Armani to drugstore favorites like Maybelline and Garnier. This remarkable diversity ensures that individuals of all backgrounds, ethnicities, and income levels.  L’Oréal further champions inclusivity through its marketing campaigns featuring diverse models and celebrities and its commitment to developing products suitable for a wide range of skin tones and hair types.

L’Oréal remains at the forefront of the beauty industry, fueled by its unwavering commitment to scientific research and innovation. The company invests heavily in research and development, employing thousands of scientists across its global network of 21 research centers. This dedication translates into cutting-edge formulas and advanced technologies.  L’Oréal has pioneered numerous advancements, including the first permanent hair dye, the invention of SPF labeling, and the development of bioprinting technology for personalized skincare.